ICCA Dubai in association with Alembic, the Creative Drinks Agency presented a one of its kind Alcohol-free Designer Drinks Competition, Cocktail Zero%”, at the Hotel Show, Dubai, 17th -19th September 2019 at the Dubai World Trade Centre.
The competition was based on three well different categories, namely, Outdoor Drinks, Aperitif and Food Friendly, one for each day of the show, respectively. Each category had two rounds of challenges, the Classic Cocktail Zero% Speed Round followed by the Daily Mystery Box where time management and creativity were judged. The competition was open to junior bartenders of ages 18-25 years.
The competition was a huge success with the participation of various prestigious properties from the region such as, Luigia Restaurant – Rixos Hotel, Katsuya – Al Naseem Hotel, Soho Garden, Burj Al Arab, Atlantis - The Palm, Tortuga – Jumeirah Madinat, Trade the Vic – Hilton JBR and Serafina Bar – Waldrof Astoria Dubai Palm among others.
Cocktail Zero% is the art and science of mixing well and blending right, for alcohol-free designer drinks.
The Hotel Show Dubai is the region’s first-ever and part of the Middle East Design & Hospitality Week. The show is designed for busy hospitality professionals and it makes the most efficient use of time by giving free access to the products, learning, inspiration, and networking that will be an essential part of driving the business forward this year and beyond.